Content Marketing

Editorial update_2023 review.pdf This document is designed to remind and update stakeholders about the role editorial content plays in driving the business. [Amazon]

Content marketing strategy white paper.pdfThis 2017 white paper I penned to help internal leaders and content creators understand the core requirements for building a productive content engine for the enterprise informed my evolutionary strategy. [Providence]

Paid search vertical content strategy.pdf This is a 2-page strategy I created to optimize paid search investments for conversions. [Amazon]

Evolution of content to support the brand.pdfThis is a 2019 vision document I used to evolve the way content is perceived and used as a business and brand asset. [Providence]

Content council manifesto.pdfYou need an empowered governance committee. This is a manifesto that I penned outlining the vision for the creation of a cross-team committee to drive the business of content. [Providence]

Below are some selected samples of content that I have created and published. 

Blogs

Buy with Prime (Amazon)

• The art of marketing attribution modeling
• Get to know the quality-focused shopper
• 7 tips to help you scale your ecommerce business
• Turning trust busters into boosters

More at the Buy with Prime blog. I managed the editorial program for 2.5 years (2021-2024).

Providence

• Providence & iHeart Radio team up to talk about women’s health
• Movember: Whiskers for a cause
• The power of genomics: A conversation with Dr. Ora Gordon
• The Whipple robotic procedure: A surgeon’s story to help pancreatic cancer patients

More at the Providence blog. I managed the editorial program for the Providence blog for 5+ years (2016-2021).

Websites

• Providence Onesite: I wrote the original vision document outlining the consumer, brand and business value of having a single web experience across regions. This included a simplified and unified global and local information architecture..
• Providence brand site: I worked with the creative team and our agencies to launch a brand awareness-focused website focused on helping patients and prospects understand the value of a unified Providence brand.