Analyzing data, researching to find unmet needs, and listening is how I turn insights into productive business strategies. Here you will find a few examples of my approach to building strategic resources for product marketing.
Storytelling is the way brands marry emotion with utility in order to drive engagement and build lasting relationships. Here you will find samples of how I created a storytelling machine from scratch.
Content is the asset that moves businesses. As a team sport, structure & governance are critical. Here you will find samples of how I think about content strategy and omni-channel marketing.