Storytelling
Building a scalable storytelling program.pdf This primer outlines the strategy for scaling a storytelling program to boost brand awareness and drive conversions. [Amazon]
Brand storytelling vision & process.pdfThese three slides capture the core components of the storytelling vision and story building process I designed. [Providence]
Storytelling program pitch.pdf This storytelling primer is designed to align stakeholders on the value of brand storytelling. [Providence]
Partnering to capture stories_Final.pdfThis is a "pitch deck" I created to garner support from internal stakeholders to curate and build stories. In less than seven months, I sourced more than 60 stories and published >35...15 of which are in the top 70 viewed assets on the blog. [Providence]
Unified brand storytelling_2019.pdf This deck outlines a holistic approach to unifying a storytelling discipline across the enterprise. [Providence]
Below are some sample stories I produced in partnership with video agencies, patients, partners and subject matter experts.
Turning nostalgia into an online business
How to tell a story that gets earned media attention
Spokane baby boom: 15 Providence maternity nurses pregnant at once
Making lives better: A conversation with Amy Compton-Phillips