Strategy

Editorial guidelines.pdf This document outlines the brand and messaging requirements for internal and external content contributors [Amazon]

Website content strategy_2023.pdf This document outlines my strategic approach to revamping a startup website to boost conversions [Amazon]

Messaging guide example.pdf This messaging guide is a modified version of a vision document I created to launch new fulfillment features. [Amazon]

Evolution of content to support the brand.pdfThis is a vision document I used to evolve the way content is perceived and used as a business and brand asset. [Providence]

SEO strategy_2024.pdf This strategy document outlines both the vision and tactics for how to increase SERP rankings to drive brand awareness/adoption [Amazon]

One Site manifesto.pdf This a vision document that became a reality to remove redundant subdomains and other web properties to create a single web experience for visitors. [Providence]

AI-driven personalized web experiences.pptxThis strategy outlines a roadmap I created to launch an AI/ML-driven personalization program for web experiences. [Providence]

Social media playbook_MSFT.pdfThis is a strategy document I created to help my 20-person communications team at Microsoft understand how to leverage social media to drive engagement and influence sales of Office products (2009). [Microsoft]

Executive thought leadership strategy.pdfThis is an example of a social-focused thought leadership plan for C-Suite executives. [Providence]

MSFT Outlook positioning strategy.pdfThis is a POV document I created to help my MSFT Outlook client think differently about how to reposition Outlook as the inbox of the future. [Wunderman]

Demand gen strategy.pdfThis is a POV for how to merchandise a lead gen form on the web to drive more visitors down the conversion funnel. [Providence]